ANTROPOLOŠKI PRISTUP MEDIJIMA – KRATAK PREGLED (SA POSEBNIM OSVRTOM NA IGRANI FILM)
Ključne reči:
antropologija medija, dugometražni film, tekst, etnografija publike, istorija antropologijeApstrakt
U ovom radu nudi se hronološki pregled antropološkog proučavanja medija sa posebnim naglaskom na dugometražni igrani film. Razmatraju se različiti teorijski i medotološki pristupi proučavanja masovnih medija uz osvrt na pitanja i probleme kojima su se antropolozi zainteresovani za medije bavili. Kao relativno "mlada" poddisciplina antropologije, antropologija medija istovremeno kombinuje tekstualni i kontekstualni/etnografski pristup, nudeći time obuhvatnije uvide u globalnu kulturu današnjice. Cilj ovog rada jeste da utvrdi da li postoji i u čemu se sastoji specifičan antropološki pristup medijima, kao i pokušaj da se označe moguće prednosti i doprinosi antropološkog istra- živanja medija u odnosu na druge društvene i humanističke discipline.
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