LEKOVITO BILJE U SRPSKOM DIGITALNOM PROSTORU: VERNAKULARNO ZNANJE, AUTORITET I TRADICIJA NA INSTAGRAMU
Ključne reči:
lekovito bilje, digitalna etnobotanika, vernakularno znanje, vernakularni autoritet, Instagram, digitalna folkloristika, narodna medicinaApstrakt
U ovom radu se istražuje način na koji se tradicionalno znanje o lekovitom bilju predstavlja i prenosi u srpskom digitalnom prostoru. Na osnovu analiziranih objava na Instagramu, do kojih se došlo putem haštag-etnografije, predlaže se radna tipologija korisnički generisanog sadržaja o lekovitom bilju. Izdvajaju se tri karakteristična obrasca predstavljanja etnobotaničkog znanja – pozivanje na tradiciju, predstave o prirodnosti i vitalizmu i komodifikacija. Etnobotaničko znanje se na Instagramu prenosi kroz različite vizuelne, audio-vizuelne i tekstualne forme. Predložena tipologija predstavlja polazni, radni okvir za dalja istraživanja digitalne etnobotanike u lokalnom kontekstu.
Reference
Anez, Savannah, Eric Burkhart, and Joshua Kellogg. 2025. „Ghost Pipe Then and Now: The Influence of Digital Media on the Medicinal Use of Monotropa uniflora in the United States.“ Economic Botany 79(4): 460–477. https://doi.org/10.1007/s12231-025–09637–1
Antonijević, Momčilo. 2025. Narodni travar. Beograd: Harmonija knjige.
Balick, Michael and Paul Alan Cox. 2020. Plants, People, and Culture: The Science of Ethnobotany. Boca Raton, FL: CRC Press. https://doi.org/10.1201/9781003049074
Bauzinger, Herman. 2002. Etnologija. Beograd: XX vek.
Bitcon, Clara, Sue Evans and Cathy Avila. 2016. „The Re-emergence of Grassroots Herbalism: An Analysis through the Blogosphere.“ Health Sociology Review 25(1): 108–121. https://doi.org/10.1080/14461242.2015.1086956
Blank, Trevor. 2009. Toward a Conceptual Framework for the Study of Folklore and the Internet. In Folklore and the Internet: Vernacular Expression in a Digital World, edited by Blank, Trevor, 1–21. Logan: Utah State University Press. https://doi.org/10.2307/j.ctt4cgrx5.4
Blank, Trevor. 2013. „Hybridizing Folk Culture: Toward a Theory of New Media and Vernacular Discourse.“ Western Folklore 72(2): 105–130. http://www.jstor.org/stable/24551663
Boke, Charis. 2019. „Plant Listening: How North American Herbalists Learn to Pay Attention to Plants.“ Anthropology Today 35(2): 23–27. https://doi.org/10.1111/1467–8322.12496
Bonilla, Yarimar, and Jonathan Rosa. 2015. „#Ferguson: Digital Protest, Hashtag Ethnography, and the Racial Politics of Social Media in the United States.“ American Ethnologist 42(1): 4–17. https://doi.org/10.1111/amet.12112
Bronner, Simon. 2013. „The ‘Handiness’ of Tradition.“ In Tradition in the Twenty-First Century: Locating the Role of the Past in the Present, edited by Trevor Blank and Robert Glenn Howard, 186–218. Logan: Utah State University Press.
Čajkanović, Veselin. 2022. Rečnik srpskih narodnih verovanja o biljkama. Niš: Talija izdavaštvo.
Caliandro, Alessandro and James Graham. 2020. „Studying Instagram Beyond Selfies.“ Social Media + Society 6(2): 1–7. https://doi.org/10.1177/2056305120924779
Caliandro, Alessandro. 2018. „Digital Methods for Ethnography: Analytical Concepts for Ethnographers Exploring Social Media Environments.“ Journal of Contemporary Ethnography 47(5): 551–578. https://doi.org/10.1177/0891241617702960
De Meyer, Emiel and Melissa Ceuterick. 2022. „Digital Ethnobiology: Exploring the Digisphere in Search of Traditional and Indigenous Knowledge and Practices.“ Ethnobotany Research and Applications 24(37): 1–8. http://dx.doi.org/10.32859/era.24.37.1–8
Duarte, Luiz Fernando Dias. 2021. „The Vitality of Vitalism in Contemporary Anthropology: Longing for an Ever Green Tree of Life.“ Anthropological Theory 21(4): 397–419. https://doi.org/10.1177/1463499620923546
Evans, Sue. 2008. „Changing the Knowledge Base of Western Herbal Medicine.“ Social Science & Medicine 67(12): 2098–2106. https://doi.org/10.1016/j.socscimed.2008.09.046
Gibbs, Martin, James Meese, Michael Arnold, Bjorn Nansen, and Marcus Carter. 2015. „#Funeral and Instagram: Death, Social Media, and Platform Vernacular.“ Information, Communication & Society 18 (3): 255–268. https://doi.org/10.1080/1369118X.2014.987152
Grubišić, Ivana. 2006. „Etnobotanika – nova disciplina.“ Glasnik Etnografskog instituta SANU 54: 415–431. https://doi.org/10.2298/GEI0654415G
Handler, Richard and Jocelyn Linnekin. 1984. „Tradition, Genuine or Spurious.“ The Journal of American Folklore 97(385): 273–290. https://doi.org/10.2307/540610
Hefferon, Kathleen. 2012. Let Thy Food Be Thy Medicine: Plants and Modern Medicine. New York: Oxford University Press.
Highfield, Tim, and Tama Leaver. 2015. „A Methodology for Mapping Instagram Hashtags.“ First Monday 20 (1) https://firstmonday.org/ojs/index.php/fm/article/view/5563/4195 https://doi.org/10.5210/fm.v20i1.5563
Howard, Robert Glenn. 2013. „Vernacular Authority: Critically Engaging Tradition.“ In Tradition in the Twenty-First Century: Locating the Role of the Past in the Present, edited by Trevor Blank and Robert Glenn Howard, 72–99. Logan: Utah State University Press.
Hsu, Elisabeth. 2010. „Introduction. Plants in Medical Practice and Common Sense: On the Interface of Ethnobotany and Medical Anthropology.“ In Plants, Health and Healing: On the Interface of Ethnobotany and Medical Anthropology, edited by Elisabeth Hsu and Stephen Harris, 1–48. New York/Oxford: Berghahn Books. https://doi.org/10.1515/9781845458218–003
Hufford, David. 1997. „Folk Medicine and Health Culture in Contemporary Society.“ Primary Care: Clinics in Office Practice 24(4): 723–741. https://doi.org/10.1016/S0095–4543(05)70307–9
Hufford, David. 2003. „Evaluating complementary and alternative medicine: the limits of science and of scientists.“ The Journal of law, medicine & ethics: a journal of the American Society of Law, Medicine & Ethics 31(2): 198–212. https://doi.org/10.1111/j.1748–720X.2003.tb00081.x
Jagtenberg, Tom and Sue Evans. 2003. „Global Herbal Medicine: A Critique.“ Journal of Alternative and Complementary Medicine 9(2): 321–329. https://doi.org/10.1089/10755530360623437
Karanović, Zoja i Jasmina Dražić, ur. 2016. Gora ljiljanova: biljni svet u tradicionalnoj kulturi Srba: zbornik radova. Beograd: Udruženje folklorista Srbije; Univerzitetska biblioteka „Svetozar Marković“.
Karanović, Zoja i Jasmina Jokić, ur. 2013. Bilje u tradicionalnoj kulturi Srba: priručnik folklorne botanike. Novi Sad: Filozofski fakultet, Univerzitet u Novom Sadu.
Karanović, Zoja ur. 2014. Bilje u tradicionalnoj kulturi Srba: priručnik folklorne botanike 2. Novi Sad: Filozofski fakultet.
Karanović, Zoja, ur. 2017. Gora božurova: biljni svet u tradicionalnoj kulturi Slovena. Beograd: Univerzitetska biblioteka „Svetozar Marković“; Udruženje folklorista Srbije.
Karanović, Zoja, ur. 2019. Gora kalinova: biljni svet u tradicionalnoj kulturi Slovena: zbornik radova. Beograd: Udruženje folklorista Srbije; Univerzitetska biblioteka „Svetozar Marković“; Vilnius: Lietuvių kalbos institutas.
Kitta, Andrea. 2019. „American Folk Medicine and Health Practices“ In The Oxford Handbook of American Folklore and Folklife Studies, ed. Simon Bronner. Oxford Handbooks. https://doi.org/10.1093/oxfordhb/9780190840617.013.22
Knežević, Srebrica. 2004. „Lekovito bilje i vegetacija u narodnim shvatanjima.“ Timočki medicinski glasnik, Glasilo podružnice srpskog lekarskog društva Zaječar, 29(1):44–48. https://www.tmg.org.rs/v290109.htm
Lazić, Aleksandra, Marija Petrović, Marija Branković and Iris Žeželj. 2023. „Quick Natural Cure-Alls: Portrayal of Traditional, Complementary, and Alternative Medicine in Serbian Online Media.“ Collabra: Psychology 9 (1): 82189. https://doi.org/10.1525/collabra.82189
Leaver, Tama, Tim Highfield and Crystal Abidin. 2020. Instagram: Visual Social Media Cultures. Cambridge: Polity Press.
Marković, Marija, Biljana Nikolić, Ljubinko Rakonjac, Vesna Stankov Jovanović 2024. Etnobotanika. Beograd: Institut za šumarstvo.
Milanović, Nevena. 2021. „Imperativ ‘brige o sebi’ tokom pandemije kovida 19: prakse postizanja emotivnog i fizičkog blagostanja“. U Kovid 19 u Srbiji 20, ur. Bojan Žikić, 127–140. Beograd: Univerzit u Beogradu, Filozofski fakultet.
Miller, Montana. 2012. „Face-to-Face with the Digital Folk: The Ethics of Fieldwork on Facebook.“ In Folk Culture in the Digital Age: The Emergent Dynamics of Human Interaction, ed. Trevor Blank, 212–232. Logan: Utah State University Press.
O’Connor, Bonnie and David Hufford. 2001. „Understanding Folk Medicine.“ In Healing Logics: Culture and Medicine in Modern Health Belief Systems, ed. Erika Brady, 13–35. Logan: Utah State University Press. https://doi.org/10.7330/9780874214543.c003
Pišev, Marko i Mladen Stajić. 2021. „Čajkanovićeva proučavanja narodnih verovanja o bilju u svetlu kognitivnih etnobotaničkih istraživanja.“ Književna istorija 53(174): 67–94. https://doi.org/10.18485/kis.2021.53.174.3
Schmitt, Casey. 2013. „Asserting Tradition: Rhetoric of Tradition and the Defense of Chief Illiniwek.“ In Tradition in the Twenty-First Century: Locating the Role of the Past in the Present, edited by Trevor Blank and Robert Glenn Howard, 100–122. Logan: Utah State University Press.
Tucakov, Jovan. 2014. Lečenje biljem: fitoterapija. Novo, izmenjeno i dopunjeno izdanje. Beograd: Vulkan izdavaštvo.
Valk, Ülo. 2022. „An Introduction to Vernacular Knowledge.“ In Vernacular Knowledge: Contesting Authority, Expressing Belief, eds. Ülo Valk and Marion Bowman, 1–21. Sheffield/Bristol: Equinox Publishing. https://doi.org/10.1558/isbn.9781800502147
Vandebroek, Ina, Victoria Reyes-García, Ulysses de Albuquerque, Rainer Bussmann and Andrea Pieroni. 2011. „Local Knowledge: Who Cares?“ Journal of Ethnobiology and Ethnomedicine 7(35): 1–7. https://doi.org/10.1186/1746–4269–7–35
ERIH PLUS - European Reference Index for the Humanities
CEEOL - Central and Eastern European Online Library
The DOI Foundation