SEMIOTIČKA ANALIZA FOTOGRAFIJE NA OMOTU ALBUMA “DARKNESS OF THE EDGE OF TOWN”, BRUS SPRINGSTINA
Ključne reči:
fotografija, omoti gramofonskih ploča, semiotička analiza, retorika fotografije, konotativne procedure, paradigmatska i sintagmatska analizaApstrakt
Semiotička analiza vizuelnih poruka koje su koncipirane kroz fotografije na omotima gramofonskih ploča treba da omogući uvid u retorički konstrukt koga čine fotografija, tekst i muzičko – literarni sadržaji na muzičkom albumu. Ovaj retorički konstrukt je svojstven omotima muzičkih albuma i čini njihovu specifičnost u odnosu na druge medije vizuelnog izražavanja i grafičkog dizajna, što ga čini interesantnim sa stanovišta semantičke komponente dizajna. U radu se analiziraju konotativne procedure i njihova primena na fotografiji na omotu albuma. Analizirane su i paradigma i sintagma poruke, kako bi se stekao uvid u način na koji autori kodiraju poruku i na koji je primaoci dekodiraju.
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